AvantStay is a vacation rental property management company with a focus on unique experinces, award-winning interior design, and decked-out outdoor areas. My collaboration with the AvantStay included 15 high-quality photos of one of their Joshua Tree properties as well as 1 short-form video posted to both my Instagram and TikTok pages and 2 sets of Instagram Stories about my experience. AvantStay also posted the Instagram Reel video to their own page. I used a mix of clips taken via drone, DSLR, and phone videos to create the Reel.

The results of the collaboration reached a combined audience of over 75K accounts. The Instagram Reel posted to my page reached almost 25K accounts  with over 1.3K content interactions, including 353 saves, 169 shares, and 754 likes. The Instagram Reel posted to AvantStay’s account also reached an audience of over 31.5K. The TikTok video posted to my page reached over 20K accounts. My Instagram Stories led to 66 custom URL link clicks for booking and 42 Instagram page clicks for AvantStay’s tagged account.

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All images © 2020 Kathryn Bennett. All rights reserved.