I teamed up with Merrell & REI for thier “Good Things Come to Those Who Hike” campaign to showcase thier Trail Glove 7 hiking shoes. My collaboration with them included 1 Instagram Reel video posted to my account and 1 set of Instagram Stories about my experience picking up the shoes from my local REI and then trying them out on a local hike. My Instagram Reel reached over 2.3 Million accounts with over 68K likes, 53K shares, and 42K saves – all completely organically!